Desert Sol Dancesport

Website Redesign

Project Overview

After a successful release and launch of the new Phoenix Fall Festival Dancesport website redesign, the organizers of Desert Sol Dancesport could not wait to get started with their own website redesign project just in time for their competition.

Each dancesport competition is unique and Desert Sol Dancesport was no exception. Our goal was to move the website and branding away from the existing Arizona Sonoran Desert vibes and gracefully move it into a celestial desert night sky where competitors share their magic and dance with their Soul. 

We delivered a fully redesigned content-ready website, social media profile images and cover photos, banners and posters exclusively for print that were on brand to market their newly updated event. We also created a custom internal dashboard for our client to update their attending judges, officials and vendors.


The existing website featured an image that would fade when scrolling down showing the Phoenix skyline move from day time to dusk. Arizona colors around evening/ dusk are breathtakingly beautiful and we wanted to capture that in a way that was unique to Desert Sol. 

desert sol existing home page mockup 1
desert sol dancesport existing website footer
desert sol dancesport existing website vendors
desert sol dancesport existing website hotel e1673921027609
desert sol dancesport existing website contact

Project Ideation Phase

Details Coming Soon.


Details Coming Soon.

Print Banner, Poster and Social Media Branding

Details Coming Soon.



Project Details

Client Background

Desert Sol Dancesport is an established ballroom competition held annually in Mesa, AZ. Dance studios, ballroom dance professionals and their students come together to participate in Pro-Am, Amateur and Formation Team events.

Key Features

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