Challenge
Kingsway Cleaning was a newly established business with no existing online presence or customers. They needed a website that would attract local customers and position them competitively in the residential and commercial cleaning industry as a premium cleaning service at affordable rates. There were no custom images and clients to survey as the business was brand new.
Constraints: Client provided logo, images, booking platform integration.
Approach
To address their needs, I conducted an initial discovery session with the founders to understand their business goals, target audience, and unique service offerings. This step was crucial in creating a tailored web strategy. We decided to focus on building a site that would highlight Kingsway Cleaning’s key services, such as residential and commercial cleaning packages, while ensuring easy navigation for potential customers.
I also researched competitors to ensure our design and content would position them strongly in the market. Special attention was given to mobile responsiveness and local SEO to attract local customers.Â
What about user research? Given this was a brand new company, there was no user research but we couldn’t let that hold us back. We found top local competitors and conducted a full website audit, SWOT, features and booking functionality analysis. This research allowed Kingsway Cleaning to discover how their competitors are handling bookings so they can start out strong with better user flow and booking functionality.
Competitor Analysis & Sitemap doc for Kingsway Cleaning in Toronto
Brand Book Guidelines (partial)
Solution
I collaborated closely with the founder of Kingsway Cleaning to design and develop their first website. The focus was on creating a user-friendly, visually appealing platform that clearly showcased their services, effortless booking, and customer benefits. The design was optimized for on-page and off-page SEO to help generate leads from local searches, and the site was fully responsive to ensure a seamless experience across devices. Our design was inspired through researching other premium and luxury style websites. Â
Impact
The website launch helped establish Kingsway Cleaning’s digital presence in the market. Within the first 3 months, the site contributed to a 20% increase in new customer inquiries. The SEO-optimized content drove higher visibility in local search results, helping them stand out against more established competitors and reaching #1 in search results for their service areas.Â
We executed the setup and launched Google Analytics, Google Search Ads, Google Local Services Ads (GLSA), and Google Tag Manager.
