Our challenge started with a website originally created in 2006 with no updates made after creation. And while the previous website worked well using the best of technology at the time, it was missing out on so many opportunities to modernize their online presence.
We created a unifying design system that merges usability guidelines with bold, eye-catching aesthetic appeal. These changes impacted every corner of Kralev Dance’s website, including key interactions such as first contact and offering more information for prospective clients.
We managed all areas of this project from host migration and setup, SSL setup, optimizing photos of the business, copywriting, Google Analytics set up, first-contact email campaign, crafting a mission statement and lead development of the website on WordPress.
Project Ideation Phase
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