Kralev Dance

Website Redesign

kralev dance desktop mobile mockup santiago digital design

Project Overview

Our challenge started with a website originally created in 2006 with no updates made after creation.  And while the previous website worked well using the best of technology at the time, it was missing out on so many opportunities to modernize their online presence.

We created a unifying design system that merges usability guidelines with bold, eye-catching aesthetic appeal. These changes impacted every corner of Kralev Dance’s website, including key interactions such as first contact and offering more information for prospective clients.

We managed all areas of this project from host migration and setup, SSL setup, optimizing photos of the business, copywriting, Google Analytics set up, first-contact email campaign, crafting a mission statement and lead development of the website on WordPress.


kralev dance previous home page mockup

Project Ideation Phase

kralev dance home mockup sample 1 scaled
kralev dance mockup sample scaled


kralev dance mockup home page santiago digital design scaled

Design Guide



Project Details

Client Background

Kralev Dance is a well established dance teacher and studio ballroom owner in Tempe, AZ. They teach popular social dancing styles as well as prepare newlyweds for their first wedding dance and compete with students at ballroom competitions around the nation.

Key Features