Challenge
Toronto Dancesport’s website was built by a previous developer who did not provide access for the client to update critical event details. As an annual competition, it was essential for the client to make regular updates to their website, including changes to dates, officials, and schedules. However, the lack of control over their website made this task impossible, leading to outdated information and missed opportunities for engagement. Our client was happy with their existing website design use with black and gold and wanted to keep this style with the new website.
Constraints: Client provided logos, headline typography, incorporate existing color palette, registration & ticketing platform integration.
Approach
We initiated the project with a website strategy meeting to fully understand the client’s needs and frustrations. The key focus was to create a website that was not only visually appealing but also easy to maintain without technical expertise while keeping the existing design style from the previous website.
Our approach centered on empowering the client with full control over their content by implementing a customized backend solution. We replaced the media gallery by using photos as background images throughout the website. During our research we noticed the existing color palette matched Porsche’s logo colors which helped draw inspiration for the new web design.
Additionally, we aimed to improve local SEO, boost engagement through video content, and introduce dynamic branding elements.
Pre-existing site
Color palette design inspiration
Color palette and UI components
Custom graphic elements
New site mockup
Visitors Guide page
Custom client dashboard
Solution
We delivered a fully redesigned website built on WordPress with a customized dashboard tailored to the client’s needs, allowing them to effortlessly update event details. We also included:
- Complete SEO optimization for both on-page and technical aspects to enhance local search rankings.
- Graphic design and photo editing services to ensure professional-quality visuals throughout the site.
- Video production, including editing and creating an intro video to attract new students.
- An animated logo that could be used during the live event and for social media, adding dynamic branding elements to their presence.
Animated logo
Impact
The redesigned website not only provided the client with full autonomy over their content updates but also significantly improved the user experience. The SEO enhancements led to a noticeable increase in local traffic while also landing on page 1 in search results, while the new visual and video assets helped elevate the event’s online presence. The animated logo became a standout branding feature, used prominently during the live event and across social media platforms, further engaging their audience.
