Our client was in the market to improve their existing website and make it easier for their users to sign up and register for their event, showcase articles about their event and sponsors. Because this website is for a live event hosted once a year, it made sense for the website to be a dynamic website and update content before, during and after the event.
We worked within our clients constraints and focused more on usability, readability and less on design and layout changes.
Project Ideation Phase
Our final design included adding important Event details on the home page, adding testimonials, added an FAQ section & FAQ page, creating video subtitles, implementing CTA buttons for sign up and email capture, creating a space to showcase their articles and a section to showcase their partners and sponsors. It was also important to add a footer to this site so that users can more easily navigate the site.