Challenge
The Total Impact Portfolio Challenge needed a website that offered a more user-friendly experience for participants and stakeholders. Their existing site lacked a structured way to showcase blog content and highlight sponsors, making it harder for visitors to navigate and engage with essential information.
Constraints: Homepage user experience improvements only.
Existing homepage layout.
Approach
To address these issues, we focused on optimizing usability without altering the design or color palette. We prioritized intuitive navigation and clear information hierarchy, ensuring users could easily find the blog, sponsors, and other relevant sections.
New homepage wireframe
New Partners and Sponsors section
Blog Section
New Footer
Solution
We updated the website by adding a dedicated blog section to showcase articles about the event and its impact, as well as a sponsors section to properly feature supporters. The content structure was improved to enhance readability and accessibility, ensuring the event details were front and center. Throughout the process, we maintained the existing aesthetic while making functional improvements.
Impact
The revamped website successfully provided a more intuitive experience for users, resulting in increased engagement with the blog and higher visibility for sponsors. The streamlined navigation and improved content organization helped retain visitors on the site longer, contributing to a smoother experience for both participants and stakeholders.
