Design discovery is a proven method used to better identify project scope, goals, and align all stakeholders on the vision for your project. With your raw vision in hand, we’ll help gather research, flesh out ideas and deliver prototypes.
Design Discovery aims to focus on the right problem first and delivers meaningful, highly functional solutions supported by your business metrics. You could even take this approach one step further and continue to implement an ongoing Design Discovery — after your product has taken shape — as a way to continually improve your web or mobile project for your customers.
As every project is unique, not all projects will utilize every phase mentioned below. Also, do note that each phase is not required to be followed in any order and usability testing may enlighten us to make changes in other parts of the project.
Simply put, each phase should be understood as being small parts that contribute to your project overall.
Your high-level insight will help to provide a vast amount of research and information around your customers' experiences, motivations and frustrations.
We'll obtain key insights into your business goals and value proposition so that we can define the project, set expectations and get the right foundation for your project.
We'll take a deep dive and explore industry trends to understand your users and learn how your product can beat your competition.
As each project is unique, this phase can vary greatly depending on the complexity of your project, time constraints and any available - or lack of - sources of information around user research and competitive research.
We’ll challenge assumptions and draw insights from research to help drive the direction of your project. The aim is to move from the “what” users want/think/need into the “why” they want/think/need it. This can include creating:
Yes, sacrificial. No, we don't harm animals.
We embrace uncertainty and purposefully create potentially flawed design concepts and visuals — early — to elicit discussion of all ideas and directions that might benefit user needs.
By having visuals and talking through these ideas early, we will quickly and cheaply ‘sacrifice’ concepts and ideas that end up falling short of user needs.
This stage is not meant to be interpreted as looking at final designs in any regards. In fact, here's what you could expect to see but may never unsee: 😯 👀
One of the most important steps is to test our work to understand whether the design works as your customers expect. This could include:
With your new user-centered, research and evidence based designs tested, we'll finalize mockups and lock down Page Design choices such as:
Just take a look at Check out the benefits you get when you start your project with Design Discovery.
Did you know the ROI for investing into your website’s user experience can offer on average $100 for every $1 invested? This is because testing your website early on saves on developing costs later on down the road. If you’re already developing but haven’t done any testing or just getting started, here is your sign!
Our user-centered design services are helping businesses transform challenges into opportunities to delight their customers and outperform their competitors.