Design system guides will show general use of your company logo, color palettes, iconography, typography, and how to properly utilize UI components like button states, illustrations, button sizes, and input fields. When this guide starts to include brand voice, strategy or awareness, it begins to transform into a Brand Style Guide.
If your website makes you feel allergic to its current state and feels too much to handle, you could benefit from the organizational benefits of implementing a design system guide. Read on to see how it can help your website!
Just think about this: if you’ve ever shopped on Amazon you know there are tens if not hundreds of look-alike products sold by completely different vendors and if you’re not looking close enough, you’ll end up with a knock-off version of what you really wanted.
This same concept can be applied to your website against your competitors. Stand out in a sea of sameness with content and branding that is unique to your business by implementing a design system guide or brand guide for your website.
Design system guides are living documents that should be revised from time to time to accommodate changes in how your brand communicates and usage as your business scales and grows.
Scaling your business is unavoidable but it is during this time when parts of your website might start to look vastly different from one content contributor to another. That was the case in regards to Lyft, which at one point had 15 variations of pink across all products.
Starting a design system guide early on may help alleviate these common issues.
Did you know the ROI for investing into your website’s user experience can offer on average $100 for every $1 invested? This is because testing your website early on saves on developing costs later on down the road. If you’re already developing but haven’t done any testing or just getting started, here is your sign!
Our user-centered design services are helping businesses transform challenges into opportunities to delight their customers and outperform their competitors.