Design System Guide

Design system guides will show general use of your company logo, color palettes, iconography, typography, and how to properly utilize UI components like button states, illustrations, button sizes, and input fields. When this guide starts to include brand voice, strategy or awareness, it begins to transform into a Brand Style Guide.

design system guide benefits

How can a design system guide help?

If your website makes you feel allergic to its current state and feels  too much to handle, you could benefit from the organizational benefits of implementing a design system guide. Read on to learn all the ways a design guide can help your business. See an example of a design guide here.

Stand Out From Competitors... Literally!

Just think about this: if you’ve ever shopped on Amazon you know there are tens if not hundreds of look-alike products sold by completely different vendors and if you’re not looking close enough, you’ll end up with a knock-off version of what you really wanted.

This same concept can be applied to your website against your competitors. Stand out in a sea of sameness with content and branding that is unique to your business by implementing a design system guide or brand guide for your website.

Scales with your business

Design system guides are living documents that should be revised from time to time to accommodate changes in how your brand communicates and usage as your business scales and grows.

Maintain website consistency

Scaling your business is unavoidable but it is during this time when parts of your website might start to look vastly different from one content contributor to another. That was the case in regards to Lyft, which at one point had 15 variations of pink across all products.

Starting a design system guide early on may help alleviate these common issues.

Ready to get started?

Maximizing your website ROI

Did you know the ROI for investing into your website’s user experience can offer on average $100 for every $1 invested? This is because testing your website early on saves on developing costs later on down the road. If you’re already developing but haven’t done any testing or just getting started, here is your sign! 

Transforming challenges into opportunities

Our user-centered design services are helping businesses transform challenges into opportunities to delight their customers and outperform their competitors.


Client Feedback

“He took my vision and ran with it!”

“He was very thorough in asking questions about my business and goals for the website.

He took the time to show me different layouts before any development work was done.

I wanted to incorporate my favorite colors and create a new logo for my company and he took my vision and ran with it!

I will continue using him as I plan to add a store on my site and a mobile app for my students. I highly recommend Santiago Digital.”


Kralev Dance - Owner

“Above and beyond our expectations”

“I am very pleased with how the website turned out and more importantly that the project was delivered on time and within budget. 

He really impressed us by creating subtitles for a new video we were adding to the site to improve upon the user experience, and not waste additional time with a production company.

His communication was clear and he took the time to explain, to non designers and developers,  how certain features we wanted on our website might impact the overall user experience.

We appreciated making informed decisions and we will continue to use Esteban for our sister sites.”


Good Capital Project - Managing Director

“He made the whole process easy to understand.”

"Santiago Digital exceeded my expectations from the moment we started working together. At every step of the way he helped guide me through the whole process and made communication around web design and development very easy for me to understand. 

He was ever so gracious to help me again, so soon, when I joined a new parish and needed to update my website accordingly. I am very happy with the quality and would — and do — recommend his services to everyone."

The Most Reverend, Bishop Marc Morales del Castillo, S.C.R.

Our Lady Altagracia Mission Church

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